THE LEGENDS
Water is addressed numerous times in Armenian religion and folklore, while many myths, traditions, rituals, and blessings originate from water.
Astghik, Armenians’ version of the Greek goddess Aphrodite far back in history was the deity of love and fertility, who later evolved into the goddess of love, maidenly beauty, as well as water sources and springs.
Astghik legend lives on and the famous Vartavar festival is still celebrated today in the Republic of Armenia, with Armenians sprinkling water on each other for good health and luck. It is also an act of magic, as the belief is that spraying each other will cause Astghik to allow rain to pour during the hot Armenian summers.
The legend behind RARE water is the belief held by the locals that the waters of the springs promote healthy pregnancy in brides. According to the legend, the mothers-in-law accompanied young women to the natural source, where the water’s magical properties will bless her with healthy children.
It is not a coincidence that water is mentioned in Armenian beliefs and folklore for many and many times.
OUR BOTTLES
EVENTS
RARE Water is interested in sponsoring events and activities to improve communication and collaboration with its customers.
Furthermore, the company seeks to contribute to the community by supporting cultural, artistic, and sports events and helping talented individuals.
As part of this effort, RARE Water has announced its support for the Armenian National team by signing a memorandum of cooperation with the Football Federation of Armenia.
Going forward, RARE Water will serve as the official partner of the Football Federation of Armenia and the water supplier for all national teams.
RARE Water participated in sponsoring a variety of events, including the Prime Minister’s Cup tournaments for various sports such as running, cycling, and table tennis.
Additionally, sponsoring events such as the Armenian National Basketball league, the 2022 European Men’s Boxing Championships, World Bicycle Day, Emerging Talents, Milan Fashion Week, among others.
RESPONSIBILITY
RARE Water is committed to preserving the environment and not wasting or misusing any of the natural resources but rather managing those resources in a way that preserves them.
The water naturally flows and is collected without the usage of pumps or reserve tanks. Furthermore, it is not subjected to any treatment whatsoever. The water is captured through a catchment allowing it to naturally flow by the force of gravity from the mountain down to the plant; no tanks or reservoirs are used.
RARE Water is also committed to its responsibilities toward the local community by achieving meaningful positive developments at all levels and actively participating in the events taking place in the surrounding community.
