ABOUT US
OUR STORY
Who We Are
RARE LLC has established a state-of-the-art bottling plant in Anapak and Aknaler Mountains, in the Mountain Range of Pampak, Kotayk region, Republic of Armenia (40°38›25.21» N 44°32› 15.12» E.). The company is jointly owned by Armenian and Foreign Investors.
The vision
The company’s vision is to produce premium and high-quality Natural Spring and Natural Mineral water in the Republic of Armenia that meets the highest standards in the industry with modern and attractive packaging.
The Company’s Goals
Our goal is to launch a fully automated complete bottled water world-class production complex in Armenia meeting all requirements of European standards, utilizing the most up-to-date technology and equipment, implementing an ecologically clean and sustainable development concept ensuring the highest environmental and multistage quality control standards, operational superior efficiency.
OUR SITE
The well-renowned mountains range is naturally preserved and around 146 million m2 is undisturbed by human activity or any development.
The Selected Location
For the purpose of identifying the best location for mineral water extraction on the basis of quality, quantity, and environmental situation, in 2010 a thorough hydrogeological survey was conducted by a Swiss-based “Geotest” company.
Standards and guidelines used for drinking water evaluation were:
- Swiss guidelines for drinking water MSDA;
- Guidelines for Drinking Water quality, WHO, Third Edition 2004;
- USD, FDA Bottled water regulation 21 CFR 165.110 (a) (2).
After visits and characterization of Armenian spring and mineral water sources, the Pampak Mountain Range site was selected.
The water source for Mineral in (Anapak Mountain 2050 m height above sea level) while for spring in (Aknaler Mountain 2400 m height above sea level) are far from the residential areas. There are no existing industrial, agricultural enterprises, highways, respectively; the air basin does not carry human impact.
The well-renowned mountains range is naturally preserved and around 146 million m2 is undisturbed by human activity or any development. There are no signs of industrial, agricultural and domestic sources of pollution in the environment.
The water naturally flows and is captured through a catchment allowing it to naturally flow through the force of gravity from the mountain down to the plant; no tanks or reservoirs are used.
OUR FACTORY
Our Factory is a fully automated, wholesome, and world-class water bottling production complex located in a spectacular and exceptional area of Pambak Range.
The Production Line
The company has contracted with a well-known German manufacturer of filling and packaging equipment; the KHS GmbH which is considered to be one of the tops in its field in the world.
The Production Capacity
The factory is made of two lines: Natural Spring Water is filled in (PET 330, 500, and 800 ml) and Natural Mineral Water is filled in (Glass 330, 500, and 800 ml). Each line has a production capacity of 120,000 bottles/day.
The bottling plant was constructed in accordance with the highest standards and building codes for food production. The most specific regulations of the EU were adopted. Both filling lines are fully automated with a very strict regimen of hygiene and quality control. RARE Water was licensed and certified by the government of Armenia and under license in Germany and Europe.
NATURAL STILL SPRING WATER
RARE Still Spring Water is considered low-to-medium in its mineralization content, which makes it considerably well balanced. It is untouched by any equipment or man, straight from the source to the bottle. It is a water that could be great to improve your health.
Place of Source: Aknaler Mountain in the Mountain Range of Pampak, Kotayk Region, Armenia
NATURAL SPARKLING MINERAL WATER
RARE Sparkling Mineral Water is rich in calcium and contains bicarbonate. Is low in sodium, which makes it suitable for a low-sodium diet and is significantly beneficial to the digestive system. Additionally, due to containing plenty of minerals, it is recommended for usage in baby food.
Place of Source:
Anapak Mountain in the Mountain Range of Pampak, Kotayk Region, Armenia.
WATER QUALITY REPORTS
THE LEGENDS
“VARDAVAR, WATER SPLASHING FESTIVAL”
This is another proof of Armenians’ special attitude to water- a water festival celebrated in summer called Vardavar.
On Vardavar people drench the water on each other, they believe that water is blessed on that day and has magical properties.
With roots in pagan mythology, Vardavar was originally associated with the goddess of water, beauty, love, and fertility Astghik. ’Vard” in Armenian is ‘’rose” and “var” means “rise”. That’s where the origin of the word Vardavar comes from.
According to the legend pagan god of fire and war Vahagn, who was Astghik’s lover, was injured in the battle with a devil. While running to rescue Vahagn, Astghik hurt her feet stepping on the roses, and her blood made the roses red, and that’s why the red roses became the flowers symbolizing love. Since then, during the pilgrimage to praise her, people sing the songs, and offer her the red roses and rose water.
When Armenia became the first country in the world to adopt Christianity as the state religion in 301 AD, Vardavar became part of the Armenian Apostolic Church celebrating the transfiguration of Jesus Chris each summer 98 days/14 weeks after Easter in all the provinces, big and small cities and villages of the Republic of Armenia.
It is not a coincidence that water is mentioned in Armenian beliefs and folklore for many and many times.
THE LEGENDS
“PULPULAK, A PUBLIC WATER FOUNTAIN!”
Pulpulaks are small fountains, which are regarded to be one of the most recognized symbols and a significant part of the Armenian Culture. Water from Pulpulak is fresh, clean, and safe, which comes from the mountains.
The word “Pulpulak” is colloquial and literary it is called ‘’Tsaytaghbyur” in Armenian, which means “gushing spring’. They can be found in every corner of Yerevan and other Armenian cities. There are over 1,500 pulpulaks only in Yerevan. These fountains are small memorials carved out of stone and decorated with traditional ornaments.
The most famous and the oldest Pulpulak is located in Republic Square. It is called 7 springs, as 7 people can during water at the same time. It is a piece of art that was designed by architect Spartak Kntekhtsyan in the 1960s.
It is not a coincidence that water is mentioned in Armenian beliefs and folklore for many and many times.
THE LEGENDS
“THE WATER SELLING BOY”
There was a unique tradition in Yerevan a long time ago. Little boys were selling water while singing different songs and praising the water. The most famous song to attract people for water sales was “I am selling fresh water in my little pitcher”, which is still performed by different singers.
In the center of Yerevan, one can find a “Water selling boy” bronze statue by Hovhannes Bejanyan dedicated to the former young water sellers.
While getting acquainted with Armenian beliefs and folklore, one can see many references to water. The latter has a very important role in a variety of religious and spiritual rituals in the Armenian religion. Water had wide usage and still does in the Armenian household system. It left its fatal mark on the Armenian way of thinking.
It is not a coincidence that water is mentioned in Armenian beliefs and folklore many and many times. Many Myths, Traditions, rituals, blessings originated around the Water.
It is not a coincidence that water is mentioned in Armenian beliefs and folklore for many and many times.
GALLERY
EVENTS "LILEVENTS"
RARE Water Sponsored Lilevents.
We were happy to sponsor the “Lilevents” event and to discover with the professionals the secrets of beautiful and healthy body and how important of water in this matter.
EVENTS "MILAN FASHION WEEK"
RARE Water Sponsored Milan Fashion Week.
We were proud to celebrate Milan fashion week as the official water and sponsor of the Emerging Talents Milan Fashion show from 23rd to 25th February 2021.
RESPONSIBILITY "ENVIRONMENTAL"
RARE Water source for Mineral in (Anapak Mountain 2050 m height above sea level) while for spring in (Aknaler Mountain 2400 m height above sea level) are far from the residential areas.
There are no existing industrial, agricultural enterprises, highways, respectively; the air basin does not carry human impact. On top of that, the well-renowned mountains range is naturally preserved and around 146 million m2 is undisturbed by human activity or any development.
The water naturally flows and is collected without the usage of pumps or reserve tanks. Furthermore, it is not subjected to any treatment whatsoever. The water is captured through a catchment allowing it to naturally flow through the force of gravity from the mountain down to the plant; no tanks or reservoirs are used.
RARE Water is committed to preserving the environment and not wasting or misusing any of the natural resources, but rather managing those resources in a way that preserves them.
RARE Water is committed to investing in the environment and local community for achieving meaningful positive developments at all levels.
PARTNERS
CONTACT US
RESPONSIBILITY "SOCIAL"
RARE Water is committed to its responsibilities towards the community by actively participating in the events taking place in the surrounding community.
Happy Children’s Day!
On the International Children’s Day, RARE company and its staff celebrated the 1st of June with our neighbors and friends in the community. The kindergarten kids had a wonderful time with their favorite cartoon heroes and a clown, while their junior friends had an educative tour at our factory.
We love you!
RARE Water is committed to investing in the environment and local community for achieving meaningful positive developments at all levels.