THE LEGENDS
Water is addressed numerous times in Armenian religion and folklore, while many myths, traditions, rituals, and blessings originate from water.
Astghik, Armenians’ version of the Greek goddess Aphrodite far back in history was the deity of love and fertility, who later evolved into the goddess of love, maidenly beauty, as well as water sources and springs.
Astghik legend lives on and the famous Vartavar festival is still celebrated today in the Republic of Armenia, with Armenians sprinkling water on each other for good health and luck. It is also an act of magic, as the belief is that spraying each other will cause Astghik to allow rain to pour during the hot Armenian summers.
The legend behind RARE water is the belief held by the locals that the waters of the springs promote healthy pregnancy in brides. According to the legend, the mothers-in-law accompanied young women to the natural source, where the water’s magical properties will bless her with healthy children.
It is not a coincidence that water is mentioned in Armenian beliefs and folklore for many and many times.
OUR BOTTLES
EVENTS
RARE Water is keen to sponsor events and activities in order to enhance communication with its customers by sponsoring activities and events. It also aims to support cultural, artistic, and sports activities to serve the community and support talented people.
Some of the sponsored events by RARE are Prime Minister’s Cup tournaments of running, bicycle, table tennis etc., Armenian National Basketball league, European Men’s Boxing Championships 2022, World Bicycle Day, Emerging Talents, Milan Fashion Week, etc.
RESPONSIBILITY
RARE Water is committed to preserving the environment and not wasting or misusing any of the natural resources but rather managing those resources in a way that preserves them.
The water naturally flows and is collected without the usage of pumps or reserve tanks. Furthermore, it is not subjected to any treatment whatsoever. The water is captured through a catchment allowing it to naturally flow by the force of gravity from the mountain down to the plant; no tanks or reservoirs are used.
RARE Water is also committed to its responsibilities toward the local community by achieving meaningful positive developments at all levels and actively participating in the events taking place in the surrounding community.
